Off-Off Gets Isherwood Endorsement
Tuesday, May 6th, 2008We know the article is a couple of days old. (We also know that we haven’t blogged in a while. We’re erratic bloggers.) But we do want to respond to Charles Isherwood’s article from this past Sunday’s “Arts & Leisure” section in The New York Times. Isherwood finally says something nice about Off-Off-Broadway (and it’s not even in the context of Chicago theater) and writes about the cross-pollination that may or may not be occurring between Off-Off-Broadway non-profits and Off-Broadway non-profits. (He calls Jenny Schwartz’s God’s Ear “adventurous”. That’s a compliment, no? He says that voices like Jenny Schwartz’s need to be heard more often. Again, a compliment, we think.)
He does raise some interesting points in his piece. From our perspective (the perspective of one of the many Off-Off-Broadway non-profits), the biggest issue is this: How do the Off-Off-Broadway non-profits retain their identities in light of their collaborations with the larger Off-Broadway non-profits? Isherwood briefly mentions this when he quotes Dan Sullivan, who, regarding MTC’s collaboration with Ars Nova on From Up Here, says that “[t]here could be some trepidation on the part of smaller organizations in sharing with the larger ones, the fear that the big dog eats the little dog…” Apparently, though, the concerns that Ars Nova may have had were addressed since Ars Nova was with MTC “for artistic decisions of all kind”. That’s only half-the-story, though, in the big dog/little dog scenario. How can/does an Off-Off-Broadway non-profit truly capitalize on this situation? How does an Ars Nova, a Page 73 retain its brand in these situations? And are these true collaborations? Does each company have equal say in the marketing strategy of the play? What about the artistic decisions? What if Ars Nova and MTC disagreed about the casting of a particular actor? Who has the last say? (In the From Up Here scenario probably MTC, given that Ars Nova is getting “in association with” billing.) And do most MTC audiences even know that From Up Here is a collaboration with Ars Nova, given that Ars Nova’s billing is in such small font (a function of the financial contribution of each company, most likely)? We just wonder how these arrangements are set up. From the Off-Off-Broadway non-profit perspective, these collaborations are great because they help sell tickets; the larger Off-Broadway non-profits usually (always…) have a subscriber base, which Off-Off-Broadway sorely lack. But after the show has closed - then what? Do the smaller shops retain the mailing list? Can they approach the subscribers of the larger non-profits? And will the subscribers remember the small non-profits? And how do you quantify the success of these collaborations? Certainly, through the satisfaction felt by the artists - the co-mingling of the companies’ resources should increase the tools available to the artists and hopefully heighten the artistic quality (from a physical production perspective, at least) of the play that is co-produced. But what about the smaller non-profit? How does it protect itself? Hire a good lawyer, I guess.



Apparently, Harold Bloom made a mistake when he forgot to include Hello, Dolly! in The Western Canon.